Are you spending a lot on Google Ads but not seeing the results you want? Feeling like your ad spend is slipping through your fingers with no real returns? Hiring a Google Ads expert could be the game-changer your business needs.
Over 80% of searches conducted on desktop computers are performed through Google. And by 2025, Google is projected to account for 24.6% of the digital advertising market. This highlights its dominance in the online advertising landscape and the importance of leveraging these ads for your effective marketing strategies.
In this article, we will explore why a skilled expert is a must for getting the most out of Google Ads, what to look for in your ideal candidate, and the best practices they should follow to maximize your ad spend and help you achieve a solid revenue.
Why Your Business Needs a Google Ads Expert
The platform is a powerful tool but is not the easiest to navigate. If you’re running an AdWords campaign on your own, you’ve probably felt like it’s a time (and money) drain without getting the results you want. That’s where an experienced Google Ads professional can make all the difference for your team.
They bring the skills, strategies, and tools you need to create a killer AdWords PPC ads strategy, whether you’re aiming to build brand awareness, boost sales, or get more leads. Hiring an expert isn’t just about freeing up your time but working with someone who knows the platform inside and out and can tailor marketing campaigns to hit your unique business goals.
What Key Skills Should You Look for in a Google Ads Marketer?
When you’re on the hunt for this marketing expert, there are a few must-have skills to watch for. Here’s what makes a standout candidate.
- Digital marketing basics. They know the basics of digital marketing, like audience targeting, branding, and campaign management. They’ll understand what makes your ads click with the right people.
- Tech know-how. They can get pretty complex with options like search ads, display ads, and video ads. Your expert should be familiar with all these formats and know how to set up, manage, and optimize each one for different Google Ads campaigns.
- Analytical skills. Good with numbers? The best experts sure are. They’ll dig into data like CTR, CPC, and Quality Score to find insights and fine-tune your campaigns. They should also be comfortable using tools like Google Analytics to keep track of conversions and customer behavior.
- Ad copy and creativity. Great ad copy grabs attention and makes people want to click. They know how to write persuasive, engaging copy and can put together creative ad visuals, especially for display and video ads.
- Budget management. An expert knows how to stretch every dollar. They’ll create campaigns that stick to your budget but still aim for maximum return on investment.
- Adaptability and always learning. Google’s always updating its ad platform, so your expert needs to keep up. They should be quick to learn new features and adjust strategies to stay ahead of the competition.
With the right mix of digital marketing knowledge, they’ll help you get the most out of your budget and drive real results. So when you’re ready to step up your ad game, look for someone who’s got these skills and is always ready to learn more. If you’re considering offshore services, finding the right expert can be a game-changer for your budget and marketing strategy.
What Certifications and Training Programs Should You Consider?
Certifications can say a lot. They show that someone’s put in the time to learn the platform and stay on top of their game. Here are a few key ones to keep an eye out for.
Google Ads Certification
This certification is a foundational badge of honor for any Google marketing expert. It demonstrates their proficiency in setting up, managing, and optimizing campaigns across various formats, including search, display, and shopping ads. The certification process involves passing multiple exams that cover essential topics such as keyword research, bidding strategies, and performance tracking.
If a candidate has this certification, you can be confident they have a solid grasp of the best practices and can create effective campaigns tailored to your business goals.
Google Analytics Certification
This certification shows that the expert can analyze user behavior, track conversions, and gather insights that drive strategic decisions. With this knowledge, they can refine ad targeting, optimize landing pages, and improve overall campaign performance.
A candidate with this certification is equipped to dive deep into the data and adjust strategies based on what’s actually working, so your advertising dollars are spent wisely.
Other Handy Certifications
In addition to Google certifications, look for experts who hold additional qualifications that demonstrate a broader understanding of digital marketing. HubSpot’s Inbound Marketing certification shows knowledge of content marketing, lead generation, and customer engagement strategies. Certifications in specialized areas like video ads, app campaigns, or social media marketing also indicate a willingness to stay current with industry trends and best practices.
These extra credentials can help you decide if a talent can create a comprehensive marketing strategy that integrates well with your online presence.
Real-World Experience
While certifications are certainly important, hands-on experience is invaluable. When interviewing candidates, ask them to share case studies or specific examples of previous campaigns they’ve managed. Look for insights into the strategies they used, the challenges they faced, and the results they achieved.
Real-world experience provides a deeper understanding of how to navigate the platform’s complexities and can showcase their ability to adapt and thrive in different situations. This practical knowledge will give you confidence that they can deliver results for your business.
Consider a combination of their qualifications and hands-on experience. By choosing an expert with the right mix of skills, certifications, and practical experience, you’ll be well-equipped to achieve your advertising goals and maximize your earnings.
How to Choose the Right Candidate for Your Business
Finding the right fit goes beyond checking off a list of skills and certifications. Here are some practical tips to help you choose the best candidate for your Google Ads management needs:
1. Look for Relevant Experience
If you run an e-commerce store, look for experts who have successfully managed ad campaigns for other retail businesses. Their familiarity with your market dynamics, customer behavior, and industry challenges will allow them to create tailored strategies that align with your objectives.
A candidate who has experience driving sales for fashion brands, for instance, will understand how to target the right audience, utilize seasonal trends, and craft compelling ad copy that resonates with shoppers.
2. Ask for Case Studies or Portfolios
Look for measurable results that demonstrate their ability to boost performance. Ask for examples of campaigns that led to increased website traffic, improved conversion rates, or higher ROI.
A strong case study might include details such as the initial challenges faced, the strategies implemented, and the specific metrics that improved as a result. This could include a campaign where the expert reduced CPC by 20% while increasing the conversion rate by 30%.
3. Interview Questions
During the interview process, ask targeted questions about their processes, tools, and strategies. This will give you insight into how they operate and whether their approach aligns with your expectations. Sample questions to consider include the following.
- How do you optimize a campaign for better performance? This can reveal their understanding of metrics and their methods for continuous improvement.
- What’s your approach to keyword research? A strong candidate should articulate how they identify, prioritize, and adjust keywords based on performance data.
- How do you handle budget allocation? This question helps gauge their strategic thinking regarding resource management, such as knowing when to increase investment in high-performing ads or cut back on underperformers.
4. Evaluate Communication Style and Fit
They will be a key player in your marketing strategy, so it’s important that their communication style aligns with your company culture. Look for someone who communicates effectively and is responsive to your needs.
During the interview, pay attention to how clearly they explain their strategies and concepts. A good candidate should be able to break down complex ideas into understandable terms. Consider how proactive they are as well in following up or providing updates on campaign performance. An expert who is approachable and collaborative will ensure that you stay informed and involved in the decision-making process, fostering a productive working relationship.
Make the Right Choice for Your Google Ads Success
Hiring a Google Ads expert can be the difference between mediocre results and a powerful, results-driven campaign.
The right expert will bring valuable skills, experience, and industry insights to help you make the most of your Google Ads investment. From understanding the platform to honing their craft through certifications, they have the know-how to bring in real, measurable results.
Ready to find your perfect match? Contact us at The Outsourcer to collaborate with experienced marketers ready to enhance your ad campaigns and boost your ROI.