Outsourcing Digital Marketing Services and Its 5 Benefits

If you’re not outsourcing digital marketing services, you’re missing out. In this golden age of smartphones, where 50% of e-commerce sales now occur over a mobile device, you gotta stop and think if your company’s online presence is leaving a mark in this growing, competitive industry – how sure are you that your business even appears at the top of a Google search? It can be especially daunting when you realize that the global digital advertising and marketing market was estimated at $350 billion in 2020 and is projected to reach $786.2 billion by 2026. In the US alone, the digital advertising and marketing market is currently estimated at $460 billion. Well, those numbers got that big (and will continue to get bigger) because of the following benefits of outsourcing digital marketing services:

1. Outsourcing digital marketing services save you time and money in the long run.

The entire process of recruiting, training, and hiring a full-time digital and/or social media manager will take a chunk of your time and money – the average cost of hiring an employee alone is around $4,000 and it will take around 52 days to fill just one position. When you resort to outsourcing digital marketing services to a dedicated team of experts instead, your efforts are more likely to yield a better investment since you free up a considerable amount of time and money that can be utilized elsewhere. An external digital marketing team can provide you with the same quality – if not better – for a lesser cost while giving you the opportunity to reach more people on different channels. 

 

Marketing is a substantial and time-consuming part of every business venture. It’s no small effort making sure your business is effectively navigating the digital industry, especially when it comes to time and money. Hiring an in-house digital marketing team to work with you will be nothing short of costly, but outsourcing digital marketing services will give your company cost-effective campaigns and a higher return on investment (ROI). When you outsource your digital marketing, you not only pay less, but you also earn more.

2. Outsourcing digital marketing services give you access to the best talent.

Having an outsourced digital marketing team will give you a fresh perspective on your business. Not only that, but those experts can create customized marketing campaigns especially made for your brand and your audience. If you also happen to be a small business owner, hitting the bullseye with the content you put on your website is crucial to standing out from the crowd of other small businesses trying to make it through the startup phase. Outsourcing digital marketing services to marketing professionals puts your business in safe, capable hands since these people know how to engage your customers best. There are tons of competitive individuals outside of your in-house team who can provide you with the top skill sets you need to bring your business to the next level.

Expertise doesn’t have to be expensive. And when you outsource your digital marketing services, you get people with specialization – not just experience. You also get to skip the learning curve since experts already learned all there is to learn about digital strategies and campaigns for you. When you find a reliable outsourcing provider with the most qualified and capable team, you get a variety of digital marketing experts at your disposal who can just get right into work to deliver you results – whether it may be for email marketing, social media, or back-end development.

outsourcing digital marketing services

3. It Lets you stay up-to-date with trends.

One essential benefit an outsourced digital marketing team can deliver is access to the latest marketing tools, software, and trends. This is a huge deal especially when you consider how 55% of advertising is digital. So, to push your business forward, you’re gonna have to stay relevant or “in the now”. A competitive digital marketing team can do this for you and more. Getting regular insight into the latest digital trends could very well be just what you need to make a solid impression with your customer base, and since outsourcing digital marketing services is one sure way of doing so without wasting more than half of your time and money, you’ll be doing your business a huge favor.

Digital marketing experts constantly immerse themselves in the latest marketing trends, a crucial move needed for your business to stay ahead of your competitors. In such an unpredictable industry with rapid growth and changes overnight, it will definitely be a challenge for a small business owner to keep up when there are other pressing needs to address. But with an option to outsource digital marketing services, you can instantly stay up-to-date while you focus on the bigger picture. 

4. This shows you considerable business growth.

You already advanced your business the moment you start outsourcing digital marketing services. If you also happen to be a small business owner, then you’ll rest easy knowing that 65% of small to mid-sized businesses have a Pay-Per-Click (PPC) campaign and 45% of small businesses have a paid search strategy in place, with 55% using display ads. When you outsource digital marketing, you get to focus on growing your business and not stress out over marketing. After all, it’s the same thing as hiring an accountant to handle your books – you delegate a task that you’re not good at and simply don’t have time to do so you can go back to running your business instead, where you know the ropes best. 

Efficiency is key when you’re a small business owner. You don’t get the same resources as your bigger competitors, so working smart is definitely one of your key ingredients to success. After all, no matter what size your organization is, if you don’t have a strategy in place to draw people to your business, then you’re leaving money on the ground. With outsourcing digital marketing services, you get a surefire way to quickly meet your goals and inspire business growth since you get efficient services from a team of experts that save you time, effort, and money. 

outsourcing digital marketing services

5. Outsourcing digital marketing services get you results.

Around 99% of all employers in the U.S. are small business owners and they employ more than 57 million people. With such a staggering number, you wouldn’t want to fall short of putting your business out there. Any digital marketing strategy can be tailor-made to fit just about any small business budget and vision, and outsourcing digital marketing services can even give you the opportunity to compete with the biggest brands in your industry. Your small business deserves only the best, well-oiled strategies to stay ahead of your competitors. Outsourcing digital services can and will get you results that will help you improve visibility, conversions, and sales. When you leave your online marketing campaigns to the experts, you don’t just sustain your brand – you nourish it.

Final Thoughts:

Every good and worthwhile thing takes time – that includes acing the digital marketing industry. But when you outsource digital marketing services, the process won’t be dragged out far longer than necessary since you get data-driven insights and marketing metrics from digital marketing experts. And once you leverage outsourced marketing services, you get better control over your online presence and yield strong, consistent, and promising results.

If you want to see your business skyrocket, you better put yourself out there.

You can’t rack up the numbers, drive traffic, and generate leads unless you make people aware of your brand, right? And that’s exactly why you should have quality digital marketing. When you outsource digital marketing services to reliable providers like The Outsourcer, you get introduced to a team of cutting-edge professionals not limited to a digital marketing manager, project manager, content writer, email marketing specialist, SEO specialist, graphic designer, front-end developer, PPC manager, and a social media manager. Whether you’re looking for help with a one-time website redesign, or continuous marketing services, The Outsourcer can provide you all the help you need and more. Sign up now and and let us push your business to even greater heights.